Booz, PwC, and "Strategy&"

bank-on-this's picture
Rank: Gorilla | 594

I am surprised nobody has started this topic yet, but PwC just released their rebranding of Booz & Co. The name they chose? Strategy&.

Apparently PwC has a pension for picking rediculous names for its consulting firms. Before spinning off its strategy arm in 2002, they branded it "Monday" because it was a fresh start that everyone experiences. See the Wsj article Strategy &

All in all, I think it is a good move for PwC. There has been a shift away from pure strategy consulting as firms look for resources to assist clients in implementation of projects. PwC is well poised to help Booz do exactly this. I talked to a few partners at PwC who seem to be on board with merger and excited about the direction the firm is moving. This may be a knock to the "prestige" of Booz, but at the end of the day, I think they will be laughing all the way to the bank.

Anyone have thoughts on the merger?