Future of Equity Structured Products

how would you guys pitch equity structured products in this era of risk-averseness, and potentially lacking upside?

i mean i see structured notes still being in, with the zero-coup bond + call...caters well to aging pop and risk averseness...
Exotic options are really harder to sell i guess, since they cater to very specific needs. barriers are cheaper i guess...
Equity monetizations are still cool...protect downside and diversify..

etc...any other ideas?

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