Hi Monkeys,
Long time lurker here. Perhaps those interested in IBD covering the IT sector or anyone interested in the IT space could prove useful for this.
I was wondering whether fellow monkeys would be creative enough to go about posting their responses regarding the below question:
- How would you explain Adwords to a 5-year-old?
Your inputs would be highly appreciated.
cheers,
ciwd
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Stores, like an ice cream store or a clothes store, or even a doctor's office, need to put out signs to tell people what they're selling and to come there. They could put this up on a sign in front of their store, or maybe in the newspaper. Now, when most people want to find something, like an ice cream store, they will go on the computer, and look for "ice cream" in google/on the internet. If that ice cream store has Google AdWords, then whenever people look for ice cream or something similar on google, they will see the 'sign' or advertisement for the ice cream store. That way, everyone who is looking for ice cream will find out about this ice cream store. Then they will go to this ice cream store instead of any other one, and the ice cream store will get more customers and make more money.
Overly simplified, yes, but you wanted it for a 5 year old!
Think of AdWord like those alphanumeric magnets you put on your fridge. You decide what it says and how it looks. The objective is to make it attractive enough to make you want to open the fridge.
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