I'm currently doing an internship for a private equity fund in South Africa and we're raising a new fund. I've been asked to look at a list of comparable PE firms and see what differentiates us, as the results of my research is to be presented in some sort of graphic in a pitch we're doing this Friday.
So far, since we don't have access to CapIQ or anything, I have been looking at the websites of the firms in order to get general info i.e. fund size, investment size, geographic focus etc.
This is a monumental job, and perhaps unnecessary. My fund focuses on companies that are in some way technology focused. But our little twist is that this can be in any sector, so we're a generalist fund investing in e.g. agriculture, but only if the company is innovative technology wise in the agri sector.
Overall I'm a bit at a loss as to how to do this most efficiently, and how to later show in a graphic (a map preferably or something) how we are different and better than other funds that invest in the same African countries.
I hope you guys can offer me some advice, and I really appreciate your time.