why are management consulting "thought leadership" articles freely available to the public while ER reports are not?

why are management consulting "thought leadership" articles freely available to the public while ER reports are not? What are your thoughts; how is this perhaps determined by the business model/marketing scheme of consulting firms vs ER firms/bank divisions? What do you think of the so-called thought leadership articles published on the major consulting firms' websites? To be honest I think those consulting reports are pretty useless, and maybe that's part of the reason why they are free...

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