Tech startup case study
This is for a bus. development role at a small software startup, please help provide insight/solutions if possible.
From recruiter:
"We have to grow our "pipeline" of opportunities for the sales team."
(1) What are the different sources of pipeline
(2) What are the steps along the path from original lead to true sales opportunity
(3) What are the operational metrics that you could influence in order to increase pipeline
PM me if more feasible. Just seems like a lot of sales, a field that I'm too familiar with.
Seems like a pretty classic case of building your sales pipeline.
You can increase the pipeline by either finding more leads (top of the funnel) or closing more leads along the way (middle and bottom of the funnel). What type of company is it? Is this a small sale ($1MM)? You need to figure out who is going to be buying your product, what competitive advantage you have over competitors, and then build a sales/marketing plan around that.
Please align answers with 1, 2, and 3. I am not familiar with terminology so throwing in language like the above just makes the process more confusing. I'm looking for a macro level response, not in detail.
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