Tech startup case study

This is for a bus. development role at a small software startup, please help provide insight/solutions if possible.

From recruiter:
"We have to grow our "pipeline" of opportunities for the sales team."

(1) What are the different sources of pipeline
(2) What are the steps along the path from original lead to true sales opportunity
(3) What are the operational metrics that you could influence in order to increase pipeline

PM me if more feasible. Just seems like a lot of sales, a field that I'm too familiar with.

3 Comments
 
Best Response

Seems like a pretty classic case of building your sales pipeline.

  1. Identify target customers and build a lead database.
  2. Qualify leads.
  3. "Sell" by building relationships
  4. Close

You can increase the pipeline by either finding more leads (top of the funnel) or closing more leads along the way (middle and bottom of the funnel). What type of company is it? Is this a small sale ($20,000) or a big one (>$1MM)? You need to figure out who is going to be buying your product, what competitive advantage you have over competitors, and then build a sales/marketing plan around that.

 

Qui est et laboriosam odit dolores minus. Magnam quisquam nulla et earum consequuntur eaque harum. Necessitatibus quia alias velit atque unde. Ut voluptatem magnam excepturi nobis.

Vero velit quae voluptatem in beatae dolores qui. Nihil est qui aut earum sed omnis qui.

Officiis qui consectetur fugit necessitatibus. Vel quis harum perspiciatis enim. Fuga consequatur id ea saepe delectus commodi quo.

Career Advancement Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.4%
  • Morgan Stanley 07 97.9%
  • Goldman Sachs 02 97.4%

Overall Employee Satisfaction

September 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 02 98.9%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 12 97.4%

Professional Growth Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 05 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.4%

Total Avg Compensation

September 2026 Investment Banking

  • Vice President (16) $429
  • Associates (53) $259
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (28) $184
  • Intern/Summer Associate (16) $161
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (76) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
BankonBanking's picture
BankonBanking
99.0
3
kanon's picture
kanon
99.0
4
Secyh62's picture
Secyh62
99.0
5
CompBanker's picture
CompBanker
98.9
6
dosk17's picture
dosk17
98.9
7
Betsy Massar's picture
Betsy Massar
98.9
8
GameTheory's picture
GameTheory
98.9
9
DrApeman's picture
DrApeman
98.9
10
Linda Abraham's picture
Linda Abraham
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”