YouTube takes another hit from Advertisers
In the past week or so companies have been pulling their advertisements from Google's YouTube . To quickly summarize the situation for those unfamiliar with it, the British newspaper The Times' investigation revealed advertiser's ad appeared on content deemed inappropriate. Once the news spread of these glitches in YouTube's advertising algorithm, companies such a Coca-Cola suspended their advertising.
Recently, this past week
New Jersey-based Johnson & Johnson said in a statement last week that it has decided to "pause all YouTube digital advertising globally to ensure our product advertising does not appear on channels that promote offensive content."
Not only is Johnson & Johnson suspending their advertisements on YouTube , but so are Detroit-Based GM and PepsiCo. This story continues to develop as stated by the Los Angeles Time that last week the following US companies began following suit,
with giants such as AT&T Inc, Verizon Communications Inc. and rental car firm Enterprise Holdings Inc. announcing that they will halt or reduce deals with Google, which owns YouTube.
So, what has Google said about this situation? Google has stated that it has begun an extensive review of its advertising policies. As well, Google has released in a statement,
While we recognize that no system will be 100% perfect, we believe these major steps will further safeguard our advertisers' brands and we are committed to being vigilant and continuing to improve over time."
Google's YouTube depends on revenue from advertisements to continue to operate, not only for themselves but the millions of creators on the platform. If this continues, YouTube and those who use YouTube as their means of living might have to search out new ways to generate revenue.
Youtube takes another hit
1. Do you believe that this could force YouTube to reinvent the way it generates revenue?
2. Will this just be temporary as Google adjusts its advertising or could this be long-time?