Success Fee

It is a commission given to a financial advisor for successfully concluding a successful transaction.

Author: Himanshu Singh
Himanshu Singh
Himanshu Singh
Investment Banking | Private Equity

Prior to joining UBS as an Investment Banker, Himanshu worked as an Investment Associate for Exin Capital Partners Limited, participating in all aspects of the investment process, including identifying new investment opportunities, detailed due diligence, financial modeling & LBO valuation and presenting investment recommendations internally.

Himanshu holds an MBA in Finance from the Indian Institute of Management and a Bachelor of Engineering from Netaji Subhas Institute of Technology.

Reviewed By: Osman Ahmed
Osman Ahmed
Osman Ahmed
Investment Banking | Private Equity

Osman started his career as an investment banking analyst at Thomas Weisel Partners where he spent just over two years before moving into a growth equity investing role at Scale Venture Partners, focused on technology. He's currently a VP at KCK Group, the private equity arm of a middle eastern family office. Osman has a generalist industry focus on lower middle market growth equity and buyout transactions.

Osman holds a Bachelor of Science in Computer Science from the University of Southern California and a Master of Business Administration with concentrations in Finance, Entrepreneurship, and Economics from the University of Chicago Booth School of Business.

Last Updated:November 2, 2023

What is a Success Fee?

A contingent agreement known as a "Success Charge" specifies that a fee will be paid if the event's successful outcome. 

There is no obligation to pay the money if the outcome is negative. Since the investment banking team works on a success fee basis, this fee structure is typical in the industry.

The squad is inspired to perform at their highest level and earn the most. Investment banks serve as a middleman when a business wants to solicit public funding, acquire another company, organize a merger, or sell a division. 

For the investment banking team to put forth their best effort for the event to be successful, corporations enter into such an agreement with the Investment bank. 

Given that the business is relieved of paying a set price and that all party's interests are now aligned, this process is widespread.

When a project is finished, investment banks earn a lot of money. The charge serves as a present in exchange for the team's diligent labor. An investment bank may receive this fee as payment for completing a transaction. 

This is determined as a portion of the company's enterprise value and depends on the transaction's closing. Although this can seem expensive, the fact that it depends on the deal's finishing puts the investment banker's interests in line with those of the seller.

Because they won't be paid if the deal doesn't close, investment bankers assume considerable risk. However, a top-tier investment banker should be able to negotiate a charge that is only a tiny portion of the increased acquisition price from potential buyers.

Its main goal is to align the interests of the business owner selling their firm with the investment banker. Even if it's not always the case, this encourages investment bankers to sell businesses for the highest price.

If there is a flat fess %, the investment banker may aim to close a deal as soon as possible to get this fee without looking for the best buyer or the most excellent price. 

To prevent this conflict of Interest, the seller could design a reward system that pays a more significant success fee % if various purchase price thresholds are met.

How to Calculate the Success Fee?

This charge is outcome-based. Let's say a business intends to use FPO to raise money from the general population (Follow-on Public Offering). The company wants to raise at least $500 million. They proposed such an agreement and hired Goldman Sachs as their investment banker. 

According to the agreement, the charge will be 2 percent of the capital raised if it is less than $500 million and 6 percent of the excess money if it is more than $500 million. 

The Investment Banking Team will therefore need to conduct an in-depth analysis of the public demand for the company's shares and simulate trading to establish the price and the total number of shares to be issued.

The results will determine this once all choices have been taken and shares have been listed. For example, let's say that $650 was raised overall.

The team qualifies for a success fee because the raised amount has surpassed the $500M threshold.

Financial intermediaries frequently charge their clients directly for their services. Since they are typically only assessed upon the "success" of a loan or upon the client accepting an offer and receiving funds, these are frequently referred to as "success fees." 

The primary justification for intermediaries' fees is the time and effort required to correctly package agreements for submission to several lenders and negotiate rates, terms, and other factors to get the best possible deal for the customer. 

Additionally, depending on the lender and the product, broker compensation from lenders varies frequently.

Who calculates?

This can be paid for by any business that intends to carry out a deal through an investment bank. In addition, this pricing arrangement protects organizations from having to pay a predetermined cost even if the contract doesn't work out. 

To maximize their chances of success, many firms use this structure.

How does Success Fee work

The Success Fee Agreement is a legally binding contract between a party selling a firm and an investment bank. This agreement specifies the terms and circumstances under which the seller would pay the investment bank a "success fee" for successfully closing a sale.

For such agreements to be paid, the investment bank must close the deal; otherwise, no fee will be paid. The seller pays this, but it is subject to the investment bank's performance or the other party in charge of closing the deal. 

As a result, under such a fee arrangement, investment banks act as a middleman between a seller and a buyer.

Benefits of a success fee structure

The benefits are:

  • The interests of both parties are more aligned.
  • The investment bank will try to close the sale because the fee is contingent upon the transaction's success. After all, the prices depend on the outcome. 
  • In the event of unsuccessful outcomes, the company is not burdened with paying excessive fees.
  • Because the fee schedule is flexible, the investment bank can make significant profits.

Drawbacks of a success fee structure

The drawbacks are:

  • Investment banks avoid hazardous transactions where the potential for failure is high. Therefore, finding an investment bank for the deal becomes more challenging for the customer, given that the fee schedule is not flat.
  • Therefore, the client may spend a large sum of money if the event succeeds.
  • Let's say the charge is structured so that if a challenge is overcome, a fixed fee will be paid as a success fee. 
  • Once the barrier is overcome, the investment banking staff will stop attempting to accomplish more. But, again, let's take the example of the statement that a set fee of $200,000 will be paid if capital generation exceeds $500 million.

Structures of Success Fees in Business Sales

Depending on the size of your company and your broker, this fee may be structured in various ways. The following are some options for how brokers can set up their prices:

  • Constant fee
  • A fixed percentage of success
  • Varying fee
  • Scaled fee in reverse

The lower middle market sales most frequently employ the first three techniques. The final approach, called reverse scaled success fee, is typically used for deals in the upper middle market.

1. Constant success fee

For some services, there is a defined success cost. For example, if you already have a buyer for your firm and need your M&A advisor to execute the deal, you can agree to a specific success rate. 

This may also include a minimum hourly charge for the transaction duration to cover the M&A advisor's expenses. If the prices are for a proprietary sale, they will often be lower because proprietary deals don't demand as much buyer verification or marketing work. 

As a result of the significant buyer vetting and marketing required for an auction sale (one with several purchasers), this will, on the other hand, often be higher.

2. A fixed percentage of success

Your broker may suggest a flat percentage fee if your company is tiny or valued at less than $10 million. This framework safeguards the compensation the M&A advisor receives for handling your deal.

3. Varying fee

When a broker charges a scaled success fee, their commission is reduced according to the amount of your business they secure for themselves. They will earn a more significant commission overall if they can persuade customers to pay more for your company. 

They will still receive money for every extra million but at a smaller percentage.

4. Scaled fee in reverse

For larger enterprises with sale prices of $40 million or above, a reverse-scaled success fee is typically allocated. The reverse scale starts small on the first few million and climbs as the sales price increases instead of starting with a significant upfront percentage.

As a result, M&A advisors may have a particular motive to secure their clients the most advantageous price for their company.

Success Fee in Unsuccessful Business Sales

Depending on the broker's policy and the language in your listing agreement, you may or may not be required to pay your broker this fee if you don't sell your business.

You should consider several possibilities because the terms might only require you to pay these fees in particular circumstances.

You might owe a broker this fee; for instance, if you entered into a listing agreement with them, they provided all the services they agreed to, found you an eligible buyer, secured an offer at your asking price, and eventually opted not to sell.

But ultimately, it will depend on the listing agreement's terms. So, for example, they could still have it written into the contract that you owe them this fee even if they introduce you to several unqualified customers and you do not sell.

As always, we suggest you consult an attorney to study listing agreements to know what you agree to. Then, whether you sell or not, they can tell from the document's legalese whether you will be responsible for paying the charge.

The broker may or may not require you to pay them the fee if you do not sell, even though it is stated in their contract that you must. They can choose not to collect the money from you to maintain their working relationship or to use it as a bargaining chip in a potential listing agreement.

Let's say you decided not to sell, and you didn't. In that case, they might draft a contract stipulating that you would work with them if you sell again and waive this fee from the canceled sale.

Are these fees negotiable?

To a certain extent, they are negotiable upfront. However, although some brokers could be more open to negotiating their charges, others might not be.

The size of your firm and the complexity of your contract are some of the criteria brokers would consider. Some M&A advisors will understand that this fee may appear high if your firm is pretty substantial and are willing to discuss lowering it.

The optimum time to negotiate the fee is before signing a listing agreement.

Conclusion

A commission given to a financial advisor (usually an investment bank) for successfully concluding a successful transaction is known as a success fee. It matches the interests of the customer and the advisor because the price is only paid if the client achieves their goal effectively.

Such fees in merger and acquisition transactions are frequently expressed as a percentage of the deal value or the company's enterprise value being bought or sold.

An investment bank may receive this as payment for completing a transaction. 

This is usually determined as a portion of the company's enterprise value and depends on the transaction's closing. Even though this fee can seem excessive, the fact that it depends on the deal conclusion puts the investment banker's interests in line with those of the seller.

Since they won't be paid if the sale doesn't close, investment bankers are taking on some risk. However, a top-tier investment banker should be able to negotiate a charge that is only a tiny portion of the increased acquisition price from potential buyers.

Aligning the interests of the investment banker with the business owner selling their firm is the primary goal of such a fee. Even if it's not always the situation, this encourages investment bankers to sell businesses for a premium bid.

The investment banker may work to close a deal as quickly as possible if the fee is flat. To prevent this conflict of Interest, the seller could design a reward system that pays a more significant success fee % if various purchase price thresholds are met.

Researched and authored by Drishti Kohli | LinkedIn

Reviewed and edited by Parul Gupta LinkedIn

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