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July 31, 2026
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Based on this comparison, I'm assuming you're in healthcare no?
Yes I’m in healthcare consulting right now
ZS, better brand
Hmmm highly debatable. For the US perhaps they are better than ZS but in Europe, CRA is the better brand for healthcare consulting. Not LEK level yet but certainly on par with IQVIA, Simon Kucher (although they are better for pricing engagements) and better than ZS associates (this is based on first hand experience with clients, people who work at both firms and Partners).
Yeah, I’m not in Europe so can’t really comment. For OP the fastest way to verify this are three metrics: time to partner, starting salary and salary progression at each level. That will give some insight into what they’re willing to invest, as a proxy for bill rates / what the client is willing to pay / growth rate, and thus what is regarded as the better brand.
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