Hows recruiting for Columbia this year?

I am currently a sophomore at Carleton. There is a program in my school with Columbia SEAS (operations research, financial engineering) to get dual degrees (both undergrad) in 5 years, and there have been some juniors doing that. Ultimately I would like to work for a top consulting firm, so the reputation of Columbia seems a great plus. The draw back is that I am pretty confident to graduate from my school in 3 years with 3.9+ GPA, so I could spend the extra two years to get a master degree (in IE/OR/FE) from a top school too.

Which seems to be a better approach to break into the industry? Does undergrad brand name really matter that much in consulting/ banking?

Thank you for any input.

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