Based on the most helpful WSO content, Accenture Strategy has been making significant strides in the consulting industry, distinguishing itself from the broader Accenture organization through a focused approach on strategic consulting services. Here's a breakdown of how Accenture Strategy compares to regular Accenture, the Big 3 (MBB), and the Big 4 consulting arms:

  1. Accenture vs. Accenture Strategy:

    • Accenture broadly encompasses a wide range of services including technology, digital, and operations.
    • Accenture Strategy focuses specifically on business strategy, technology strategy, and operations strategy. It aims to drive value, shape new businesses, and design operating models for the future.
  2. Accenture Strategy vs. Big 3 (MBB):

    • The Big 3 (McKinsey, Bain, and BCG) are traditionally seen as the pinnacle of strategy consulting, known for their rigorous analytical approach and high-profile clientele.
    • Accenture Strategy has been working to bolster its strategy capabilities, notably through acquisitions and by attracting key talent from MBB and other top organizations. It's particularly strong in digital strategy, which is increasingly important.
  3. Accenture Strategy vs. Big 4:

    • The Big 4 (Deloitte, EY, KPMG, and PwC) have a broad range of services, including audit, tax, and advisory, with their consulting arms increasingly moving into the strategy space.
    • Accenture Strategy differentiates itself with a strong emphasis on technology and digital transformation strategies, leveraging the broader Accenture ecosystem.

In summary, while Accenture Strategy may not traditionally command the same prestige as MBB, it's a formidable player in the strategy consulting space, especially in areas intersecting with technology and digital transformation. Its position within the larger Accenture organization allows it to offer a unique blend of strategic insight and practical implementation capabilities, setting it apart from both regular Accenture services and its competitors in the Big 3 and Big 4.

Sources: Future of Big 4 in strategy consulting, Accenture Strategy Q&A, My View on the Current Top 10 Strategy Consulting Firms, Accenture Strategy Q&A, Best big 4 consulting dept?

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