60+ Hours/Week: Outlier or a New Normal?

Out of curiosity, wanted to see if anyone else has noticed any general trends in the work/life balance of corporate finance. I'm in CFin at the moment and am interviewing around, and have had one or two companies (F250) tell me many finance employees average 55-65 hours a week, which is higher than what nearly all of my connections in CFin work, as well as myself. These firms preach a strong "meritocracy" culture and claim everyone "grinds" like they're wannabe high finance, even in seemingly basic finance roles. For example, an F100 firm that is trying to get me into a basic financial analyst/unit FP&A role is pitching 60+ hours a week but with a large performance bonus and the guise that "you can do anything here if you push yourself."

Companies are obviously striving to cut costs where they can, but has anyone else noticed that some internal roles that were once considered decent, maybe even a little cushy, with 50 hours a week, are now adding hours to positions in an attempt to improve productivity per resource and decrease costs? For those in CFin looking to stay or move out (myself), it's certainly unappealing to look around and notice that salaries are the same as they were (less than 'prestigious' finance roles), but the hours are going up and the exit opps remain the same.