Amazon AFRP vs Capital One FRP (Undergrad)

I know everyone praises the Capital One Finance Rotation Program as a great career starter and an opportunity that can lead to other options such as consulting or a top MBA. There also seems to be many more finance related rotations in the program. However, the Amazon Finance Rotation Program is tech related and is also a company that I find more interesting. But the rotations seem more accounting focused and there is not much talk about this program regarding the exit opportunities and the MBA prospects. As someone who is interested in tech and Amazon's products, that program seems more appealing. Would the prestige of the Capital One program be enough to choose it over the Amazon program? Or are the programs pretty comparable in that regard?