Amazon’s Diversification Strategy – Innovative genius or Impending collapse?

Amazon’s rapid growth and diversification, from Whole Foods and “Meal-Kits” to optimizing its prime membership package, seems to signal an increasing interest in industries outside of simply retail; but could this monopoly-like strategy face harsh challenges that slow roll its growth and even lead to loss in market share?

The Federal government could at some point legally rein in Amazon (AMZN), Fox News senior judicial analyst Judge Andrew Napolitano told FOX Business’ Stuart Varney on Monday, as the tech giant comes under more scrutiny as it steamrolls further into the retail space, most recently filing a meal-kits trademark and announcing plans to buy Whole Foods Market (WMT).

Does the government want that kind of power, market power, in the hands of one entity? And that’s what the Justice Department, the antitrust division of the Justice Department would look at if this attitude that Amazon is too big gets a little stronger,’ he said.

While these growth models demonstrate increasing value to Amazon’s Prime membership, Amazon could face harsh government regulation in terms of its rapidly growing “monopoly” that could be concerning for valiant backers.

The article quotes Amazon’s recent Whole foods acquisition but since then they’ve expanded into sectors like esports through twitch and they are even looking into event and ticket sale opportunities for prime members. It seems that Amazon is quickly edging closer to the “strong attitude” that the article references.

I’d love to get y’alls thoughts on the matter