Under Armour's Weak House

If you follow sports and have been playing them your whole life like I have you are familiar with the different sports brands that equip the sports you love. Growing up I would say that I have never really had any sort of strong brand loyalty for any one athletic company since I feel they each excel in different area. However, domestically, companies like Nike and Adidas have secured a big demographic of sportsmen who only buy their products. One company who hasn't done this though is Under Armour.

For a company who's motto is "Protect This House", they have done a pretty poor job with protecting their domestic market share. WSJ North American sales were down again, and have been negative since the beginning of 2017. On the bright side, they have seen international sales jump dramatically, but are competing hard with international brands in this market.

Are any of you guys loyal to a specific athletic apparel company? For me it's Nike for athletic clothing of any kind and casual footwear and ASICS for running shoes. Other than that, I'll buy and use whatever.