What are the biggest challenges startups in New York face when it comes to building their online presence?

I’ve been watching a lot of startups in New York lately, and while many of them are great at raising funds and scaling their operations, a lot still seem to struggle with getting their online presence right.

In a city as competitive as this, I believe that standing out online is just as vital as selling a high-quality product. But I'm interested to hear from individuals here who've either worked for NYC startups or even started one. What do you consider makes it so challenging?

Is it that:

  • Is the market simply too saturated?
  • Early-stage firms tend to concentrate more on survival and less on brand building.
  • Or something else?
  • Is digital talent in NYC costly? Is the market

Would love to see genuine thoughts or experiences.

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