Whats the point of pre-deal PPA?

I have noticed that Big4 offer pre-deal purchase price allocation services. Its usually a rough estimate.

Why would a public/private company or a sponsor want to know this? How does it tie into strategy and earnings?

Do you have any resources to learn more about these things?

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Above describes what it is, but the primary purpose is to inform the accretion / dilution of EPS calculation. Goodwill has no impact to EPS because you do not amortize it while most other tangible and intangible assets can have an impact on EPS. So they want to know how much of the purchase price is going to be parked on the balance sheet forever (Goodwill) vs. how much is amortizable.

 

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