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Equity Research is an interesting profession. I mean, even the Goldman reports have headers that end with ?!???!....I think one question mark would suffice...
To their credit, they crank out reports within a day of the earnings release...
I find these titles amusing as well.
It varies across the firm I work at and my analyst will ocassionally throw in a random one at times. Rumor has it though, people (buyside) are more likely to read a report with the unique (or crazy, whichever you prefer) title which ultimately can improve an analysts' franchise.
Here's a couple good ones that I saw recently:
Pop A Cap In Your Assets—Medical Costs Higher
Insurance Is Like Marriage: Pay, Pay, Pay, & Never Get Anything Back
Catchy titles definitely work. I once wrote a report with a title something like
Who Stole Carmen Sandiego's Virginity?
Carmen Sandiego was a popular character in Broderbund's educational software line.
Andrea http://www.GottaMentor.com
Post-trading, it would most certainly be awesome to be a publishing researcher at a BB with complete stylistic discretion.
My favorite title of all time was a UBS rates report back in Jan 08: "Fear and Loathing in Treasuries"
Et aut exercitationem ad ut voluptas. Voluptatem excepturi rerum perspiciatis sed autem odio. Eius perspiciatis placeat nisi sit neque laborum soluta. Quis quia ad sed sed et illo ea iure. Ut voluptatem quis expedita.
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