Channel Checks
How do you guys go about building relationships in industry for channel checks? Is this common to do to get differentiated insight or just something people say they do? I’ve always felt weird about doing this as it always feels a little grey ethically (or maybe I’m a wimp)
Maybe I’m overthinking this but I’ve been reconsidering my “conviction” in some ideas and was thinking about this as an angle
Went out with 2 girls in sales and they went shopping in a luxury handbag store and told me it was for 'channel checks'
You just have to go through GLG/thirdbridge like other funds. Might be useless in a lot of sectors but absolutely essential in others.
You can try sending cold messages on linkedin but that is unlikely to generate good leads.
Fair yeah I use the networks but sometimes it feels like they are telling you what you want to hear. Can usually suss this out after a few calls but thought having your own contacts may lead to more “genuine” results
Fair point - surprising amount of useless "experts" out there. My best luck has been with former C-level (even if few years out of seat) or with distributors who can tip me off on how one company is massively outselling another, sales issues in particular regions, etc.
I haven't had any luck developing organic leads but I guess a good way to go about this would be to find industry conferences to visit. Sometimes banks even lead tours of select buyside firms to meet with top channel check experts.
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