How buttoned up do cold email pitches need to be?

Like the title says, how buttoned up would you make a pitch? I met with the PM I want to email a couple months ago and want to keep in touch, so not exactly cold.

I’m in the industry and don’t really have a ton of time to build out a full on model etc. but came across a company that doesn’t fit my current fund and think it’s a good idea for this PM. Is it ok to just send an idea with some background, thesis points, etc and just some high level P&L annuals on what could happen, instead of building out a full model?

I wouldn’t hesitate to send something like this internally as we have more of a relaxed culture when it comes to pitching.

Wondering how this would be perceived at other shops / if it’s ok to do this.

 

Do you know if this PM is ok with that level of analysis? Like if it’s a MM PM then wouldn’t but if you know they’re a fundamental, thesis-driven investor then maybe it’s worth it but high risk if you’re pitching an idea that’s more in their coverage.

If anything I’d angle for a catchup call or coffee and then work your idea in, much more natural than sending an email about a random idea that may not be relevant to previous discussions:

 
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He’s at an MM, but seemed to have more focus on fundamentals than other PM’s I’ve met. It’s more of a way to just show him how I think about things. The stock isn’t in his coverage, but is adjacent.

Any other ideas to stay on his radar? He’s not really a “let’s catch up over a coffee for no reason” kind of guy. When we met before he said he wasn’t hiring but would keep me in mind, but given how busy these guys are, I need a way to stay on the radar in a non-annoying way

 

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