Lulu position?

Are you Long or Short Lulu? Been having this debate for a while. Have heard various arguments on both sides.

The bull case being strong brand power and great product, with international expansion opportunities and possible moves into adjacent industries such as health and wellness.

The bear case being an over-inflated valuation that assumes massive international growth. Even after beating 3Q19 expectations, stock still traded down. Potential that Lulu is a fad, or will face similar problem to Apple that their product (and generous warranty) will cause slow bleed in recurring revenue.

Would appreciate any thoughts!

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