How should I model e-commerce enablement revenue drivers?
Example: See p. 7 (BigCommerce, Shopify, Block are probably the best comps)
I was thinking GMV net dollar retention * existing GMV with assumptions about decreasing NDR over time, but how should I forecast net new bookings? I am an industrials background so what is the price * quantity GMV build equivalent of e-commerce enablement?
Thank you.
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This is one of those times where I'm going to be up all night modeling so if you happen to be reading this and on the margin of answering, it would be really appreciated if you did!
Can think about slicing up TAM into addressable and obtainable portions.
can think about growing your revenue = transactions/merchandise volume*pricing * take rate % and grow
volume you should with TAM * adoption rate
for adoption rate you should toggle with various like penetration, word of mouth, etc but ultimately try to grow with some form of growth marketing driver
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