Opinions on Yipit and/or Mscience?

Curious to get some TMT/Consumer folks takes on utilizing YipitData and/or Mscience: Is one generally more reliable than the other? Any general thoughts on either of them would be appreciated.

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Saying you make money off of Mscience or Yipit is like saying you make money cause you have sell side research. Its table stake for short term and helpful long term for benchmarking expectations. I wouldn't really consider them things that make people alpha, just that you lose alpha by not having them. I use alot of alt data - but if i have a conviction short view, I'd prefer the Msci/Yipit to show a beat - means people will be more offsides when they miss. 

 

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