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Trend-following =

Buying rising assets and shorting falling assets

-> u follow the trend

Mean reverting is almost the opposite: if an asset has over/under perform strongly, it may have deviate from its "mean" (various ways of defining it). So u short it if it has overperformed, hoping for a return to its mean (which is under the current market price). U buy it if it has underperformed and therefore trades under its "mean"/fair value

In the mean reverting family y also have pairs trading: u define a pair of 2 assets that are supposed to move together. If there is a divergence in their performance, u buy the underperforming one and short the overperforming one, hoping the spread will converge back to 0.

 

Yes but the use of « trend follower » in this article still make no sense.

It’s like they thought Quant HF = Trend Follower HF

 

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