8-Handle CPI Print, Low Sentiment | The Daily Peel | 6/13/22

Market Snapshot

Welcome to Monday. After another down week, we are back at it again. Stonks got crushed on Friday, seeing a major sell-off after another elevated CPI print and the lowest consumer sentiment in the history of Ann Arbor’s survey. BTC and ETH sold off over the weekend, and oil is still above $120 a barrel.

At the closing bell, the Dow was down 2.73%, the S&P lost 2.91%, and the Nasdaq lost 3.52%. *Big oof*

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Let’s get into it.

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What's Ripe

Consumer Staples ($HSY, $KR, $K) — Kind of hard to write about a bunch of winners when the broader market was down 2.5%. That being said, Friday investors fled into risk-off names that have strong balance sheets and sticky demand even at higher prices.

These names included Hershey, Kroger, and Kellogg, which were up 1.86%, 1.31%, and 1.34%, respectively.

Pinduoduo ($PDD) — Shares of the Chinese internet company have been on fire lately, ripping higher by over 8.6% in the last week alone.

Whether it’s regulatory wins, video game licensing, or assuaging fears over delisting, $PDD had a surprisingly great few days in the news and in the markets. On Friday, shares were up 2.13%.

What's Rotten

DocuSign ($DOCU) — On days like Friday, this section of The Peel basically writes itself.

Friday’s big loser was $DOCU. They posted a $hitty earnings report, a la tragedy, with a net loss in the $27bn range. Their leadership also noted severe headwinds in the coming quarters as they slashed their guidance for the upcoming months.

$DOCU was down 24.53% on Friday. Yikes.

Stitchfix ($SFIX) — Another big time loser from Friday was Stitchfix. After making sweeping announcements about layoffs and slashing their guidance, shares of $SFIX tumbled in pre-market hours Friday.

The online personal styling company is squarely a luxury good, and in a recession, these types of services are some of the first to be removed from the consumers’ budgets. Shares of $SFIX fell 18.51% on Friday.

Thought Banana

Inevitable Recession? — After hearing from the Treasury Secretary again last week and watching her double down that nothing yet points towards a recession, here at The Peel, we kind of disagree.

Something definitely feels different. Businesses are absolutely feeling the squeeze. Just like consumers, companies are becoming tighter with their next dollar than they were with their last.

The proof is in the data. I would argue that a softening consumer due to red hot inflation and low confidence in the state of the economy is the first culprit. But then it’s also time to consider that supply chains are still a bit broken, inventories are definitely out of whack, and asset prices are dipping.

But could there actually be a silver lining here?

Don’t laugh. Hear me out for a sec.

Perhaps a recession is good for inflation?

A little bit of GDP contraction might help curb demand and allow prices to stabilize.

It seems as though this process is already starting. Do I think that we will see deflationary pressures as this works itself out? I wouldn’t bet on it - but you know me, I’m not a gambler, and I don’t give financial advice.

The data that we write about here might be useful to some of you. However, it’s important to keep in mind that each metric or snippet of economic data only tells one piece of the story from one angle. That’s it. On the aggregate, you need to make your own decisions and follow your own convictions.

There’s a spectrum between evacuating into cash and yolo-ing into deep OTM calls. Only you can make that decision. Hopefully, a little bit of color helps inspire some creativity while you make it.

Happy Monday, apes.

Wise Investor Says