Coke invests in Keurig Cold to compete with SodaStream
Sodastream was down 12% after hours, now up 10%. The interesting thing is that Sodastream's market cap is $1B, compared to Coke's $168B, and it looks like Coke is getting worried that Sodastream will actually change the way that soft drinks are purchased by consumers.
This market is potentially huge and now Coke is stepping in with the new Keurig Cold partnership.. is Pepsi going to respond by buying/partnering with SodaStream? Does this validate the market for SodaStream or is the competition over now that Coke is involved?
Either way, I'm long SODA..
I like SODA, changed the way I buy soft drinks.
Lol.. meant the way that consumers buy actual soda vs. the little syrup bottles with soda flavor
I've tried wrapping my head around SODA, esp since it took a beating from 50/60 a share. However, for the everyday consumer it's not very economical.
Interesting thing about KO/PEP is there opportunities are limited to new markets (intl) and moving up/down the supply chain. It's hard to say. However, it may make sense for PEP to acquire SODA as a defensive move. That seems most logical
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