History Repeats Itself — With the return of the new Lord of the Rings series to streaming on Amazon, I just have to ask: wtf are producers smoking?
Maybe we didn’t learn any lessons when we watched Netflix shares crater earlier this year after posting a fat loss because of subscriber decline as well as losing money.
The story there is that $NFLX spent $30mn an episode on the production of Stranger Things. This has big blockbuster energy, but at the end of the day, it’s just a TV show that streams for free on the margin on Netflix.
Enter Amazon. Their response?
Hold my f*cking beer.
The new LOTR drama is officially the most expensive TV show in the history of television.
Did you enjoy the new Top Gun? Well, it was 3x as expensive to make compared to Tom Cruise’s newest ego booster that helps him feel taller than 5’6”.
Short king jokes aside, who in their right mind thinks that a $715mn price tag is acceptable for a season of a TV show?
The show was filmed in New Zealand, and this price tag is 20% of the island country's annual defense budget. That’s an interesting comparison for perspective’s sake.
The hope here is that more LOTR will spawn spinoffs and an increased interest in anything that comes out of the expensive IP rights that Amazon pursued in order to get approval to produce the show.
But to be honest, this is a tiny fraction of $AMZN’s annual revenue, so just call it a capex, right? It’s an investment in the future of Prime.
As a shareholder who has been bit by Amazon’s deal with Rivian, I hate to watch a potentially bad investment come after another bad one.
So are you tuning in on September 2nd?
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