Pure-Play company vs diversified

When comparing a company that deals only with transportation of one type (e.g. railroad) compared to another that does shipping, airlines etc as well, how does that affect a company's ability to strike long term contracts with suppliers?

I read in an ER report 'X has been successful in winning long term contracts because it has established as a pure-play XX shipper rather than diversifying into different products'. Doesnt diversified product portfolio make the company more stable and perhaps more reliable as a long term contractor???

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