Advice for IPO case interview

Hey guys I'm new here. I'm a soon to be M.Sc. finance graduate in Europe. On Thursday I have a second interview and a case study at a boutique that mainly does IPO's for smaller companies and M&A work for private companies.

The case is meant to test my strategic reasoning and ability to argue. It's supposed to be about giving advice to a fictional company on whether they should do an IPO. They scheduled my visit for not more than two hours.

I'd like some advice on how to approach such a case, what factors are most important to look at etc. I've looked around for articles/tutorials/other case studies but it mostly covers valuation and not so much the strategic parts of it. I have a list of pros/cons for doing IPO's but I'm looking for some sort of process or questions to ask myself during the case to come to a good conclusion.

Any help is greatly appreciated

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