Do you consider a Rolex as an investment?
I’m willing to buy a brand new Rolex Airking as an investment... do you consider it as an investment?
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From an AD or gray market?
With the exception of a few models, watches shouldn’t be treated as a viable investment. Buy one because you like it, not because you think that it’ll go up 10% annually.
Feel like this is the same with cars and other luxury items
No not an investment.
The models that you can buy probably wont appreciate. It is an ok store of value though (though you will probably lose some money).
No, I don’t view it as an investment. While right now you can flip watches if you can get from an AD and sell in gray, the trends change frequently and I think there are many better investments out there. This would be pure speculation as to where trends will go (and if you use the watch, the value drops immediately).
Honestly, do not buy watches (even Rolexes) as an investment. Rolexes are one of the few brands that appreciate in price, but it’s hard to take advantage of that appreciation unless you’re a grey market seller. As an individual wearing that watch, your airking won’t hold up in value (due to condition) like the brand new airkings other grey market dealers are selling. Sure, you have models like the kermit and hulk that skyrocket every once in a while, but I doubt the air king will be something like that. Either ways, buy a Rolex (or any watch) because you really appreciate the craftsmanship of the watch and can genuinely admire it when it’s on (and off) the wrist.
No.
For some people its a viable, albeit highly risky, investment strategy (particularly rare / vintage stuff) but if you are asking the question and referencing a new Air King, then you won't make money unless you are incredibly lucky
Better off gambling on crypto
With that said, most Rolexes are awesome watches and should hold value such that you could likely recoup a good chunk of your investment if you changed your mind in a few years
If you are going to buy a Rolex and want to preserve value, I would aim more toward a sport model like a stainless Submariner or Daytona. Those tend to do much better on holding value and are models that are in higher demand. If you just like the Air King for the style, then go for it though. You should enjoy your watch :)
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