Placement Agents making Bank
According to the Placement Agent Ranking 2025 by PEI;
Rank / Agent / New Capital Raised $b / Total Capital Raised $b
1 / Evercore / 21.32 / 65.47
2 / Rede Partners / 12.83 / 61.82
3 / Campbell Lutyens / 11.57 / 18.18
4 / UBS Private Funds Group / 7.03 / 16.21
5 / Asante Capital Group / 6.69 / 13.81
6 / Lazard / 6.50 / 13.81
7 / Houlihan Lokey / 2.53 / 6.36
8 / Vinci Compass / 2.19 / 2.19
9 / Raymond James PCA / 1.87 / 13.33
10 / Lincoln International / 1.86 / 1.86
Does anyone know how they came up with these figures? Do you think that the $60+bn capital raise figures for the top two is real? It just seems immensely large. Even a 1% average fee on that is a pretty big figure. And are Evercore and Rede so far ahead of the pack? Or are they just having a great year?
Based on the most helpful WSO content, the figures for Evercore and Rede Partners raising over $60 billion in total capital seem plausible, especially given their strong reputations and established track records in the placement agent space. Evercore, in particular, is known for its dominance in M&A and advisory services, which likely extends to its placement agent capabilities. Rede Partners has also been recognized as a top-tier player in private equity fundraising.
The significant gap between the top two and the rest of the pack could be attributed to their scale, client base, and ability to secure mandates from large, high-profile funds. These firms likely benefit from strong relationships with institutional investors and a robust network, enabling them to raise substantial amounts of capital.
Regarding the fees, even a 1% average fee on such large capital raises would indeed translate into significant revenue, highlighting the lucrative nature of the placement agent business for top-performing firms. However, the exact methodology behind these rankings and figures would depend on the data sources and criteria used by PEI, such as the time frame of capital raised, types of funds included, and whether the figures represent gross or net amounts.
Sources: EB Comparisons, Canadian Target Schools Ranked By Detailed Global Placement Data, Ranking: Evercore NY, PWP NY, Lazard NY, Lazard Tech?
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