Valuation of AuM

Hey All,

Looking for some help with this. I am currently looking at the deal between Federated Investor and PNC financial for liquidity, equity, and fixed income assets.

Details are:
$13.9B assets transferred
Incremental income approximate $39M
Purchase Price is $52M

I was asked this question: What is price / multiple AUM?

How do I go about this? Unsure of what to do. Any guidance would help.

 

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