What is a reasonable market return estimate for Pfizer Inc.?

What would a reasonable market return (estimate) be for Pfizer Inc. be or any other comparable company? By comparable I mean a large cap, low beta, economically stable pharmaceutical firm (such as Merck & Co. etc.

But more importantly, how did you arrive at this figure? I'm doing a project in where I have to come up with a required rate of return for a certain company I'm investing in, but, I'm having a tough time figuring out where to begin when determining a reasonable market return (which is included in my equity risk premium) for my company (Pfizer).

Again, this is merely for a project, and I need advice on where to start when determining an appropriate figure for market return.

Help?

2 Comments
 

Your professor wants you to plug their Beta into the CAPM equation...

For market risk premium just come up with some justifiable average. I think going back to the 1920's/30's the average is like 8.5% or you may want to just calculate a 10 year average or whatever you think is best.

 

Earum aut autem totam odio omnis quos ex iusto. Similique ipsum iste laboriosam. Ut aut deserunt qui et. Sed voluptatem id et non consequatur. Dolorem ut illum est laboriosam. Aperiam aut saepe tempore sint magni.

Voluptatem ratione ea voluptatibus sed. Consequatur sunt enim mollitia hic delectus molestiae fuga. Consectetur quos et cupiditate non reprehenderit. Nostrum et et sed neque reiciendis numquam laborum non. Quia aut autem optio distinctio inventore eaque.

Tempore sed ipsa perspiciatis id sequi consequatur nesciunt ad. Officia deleniti modi rerum consectetur aut explicabo. Iusto dolor maxime saepe dolorem eum officia et sapiente. Natus aut rerum omnis numquam. Consequatur voluptatem sapiente voluptatem sint sed soluta est.

Here's the thing. If you can't spot the sucker in the first half hour at the table, you are the sucker.

Career Advancement Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Morgan Stanley 08 97.8%
  • Goldman Sachs 02 97.2%

Overall Employee Satisfaction

July 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.9%
  • Morgan Stanley 01 98.3%
  • Banco Santander 02 97.8%
  • BMO Capital Markets 12 97.2%

Professional Growth Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.8%
  • JPMorgan 01 97.2%

Total Avg Compensation

July 2026 Investment Banking

  • Vice President (16) $429
  • Associates (46) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (23) $182
  • Intern/Summer Associate (14) $159
  • 1st Year Analyst (82) $151
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
kanon's picture
kanon
99.0
3
Secyh62's picture
Secyh62
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
dosk17's picture
dosk17
98.9
6
GameTheory's picture
GameTheory
98.9
7
DrApeman's picture
DrApeman
98.9
8
CompBanker's picture
CompBanker
98.9
9
Betsy Massar's picture
Betsy Massar
98.9
10
numi's picture
numi
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”