What is a reasonable market return estimate for Pfizer Inc.?

What would a reasonable market return (estimate) be for Pfizer Inc. be or any other comparable company? By comparable I mean a large cap, low beta, economically stable pharmaceutical firm (such as Merck & Co. etc.

But more importantly, how did you arrive at this figure? I'm doing a project in where I have to come up with a required rate of return for a certain company I'm investing in, but, I'm having a tough time figuring out where to begin when determining a reasonable market return (which is included in my equity risk premium) for my company (Pfizer).

Again, this is merely for a project, and I need advice on where to start when determining an appropriate figure for market return.

Help?

2 Comments
 

Your professor wants you to plug their Beta into the CAPM equation...

For market risk premium just come up with some justifiable average. I think going back to the 1920's/30's the average is like 8.5% or you may want to just calculate a 10 year average or whatever you think is best.

 

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