Why do small IBs post on LinkedIn about deals they didn't do?

I've seen a lot of niche/boutique banks on LinkedIn make posts about deals they didn't take part in. Typically it will be a massive deal in their space such as "X large company in niche space bought Y large company in niche space".

Why would you do this? Is this not embarrassing/cringe for the bank making the post? What if someone applying to your firm said "I saw you guys posted ab x deal on linkedin, can you elaborate on the roll your firm played in that?..oh, you didn't? so you just posted about it?..awkward."

3 Comments
 

It’s less about highlighting their role (or lack there of) in the deal as much as it is highlighting a major event in the sector the boutique covers. The deal rationale, multiples, etc. can be used as talking points with the clients/prospective clients of the firm.

 

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