I've seen a lot of niche/boutique banks on LinkedIn make posts about deals they didn't take part in. Typically it will be a massive deal in their space such as "X large company in niche space bought Y large company in niche space".
Why would you do this? Is this not embarrassing/cringe for the bank making the post? What if someone applying to your firm said "I saw you guys posted ab x deal on linkedin, can you elaborate on the roll your firm played in that?..oh, you didn't? so you just posted about it?..awkward."
It’s less about highlighting their role (or lack there of) in the deal as much as it is highlighting a major event in the sector the boutique covers. The deal rationale, multiples, etc. can be used as talking points with the clients/prospective clients of the firm.
Wow that actually makes sense. Essentially it exists as a proof of concept on a large scale, so hey come on down to our bank and we can recreate that
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