Why insurance company has a strong investment arm?

Hello, everyone. Do you know how investment business within big insurance companies works? For example, Swiss Re has private equity and other investment business. It also has an insurance-linked security portfolio business that requires strong modeling and mathematics skills. Why those big insurance companies usually have a very strong investment arm? How does insurance company carry out their investment business? Whether it is related to insurance trust (just guessing)? What about the compensation? Any ideas?

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