Cold walking in to firms to drop off CV and intro myself.. Good idea or not?

Based on the most helpful WSO content, cold walking into firms to drop off your CV and introduce yourself can be a bold and effective strategy, but it comes with caveats. Here's what you need to consider:

Pros:

1. Personal Touch: Walking in shows initiative and confidence, which can leave a strong impression, especially at smaller firms where hiring processes may be less formal.
2. Immediate Interaction: You might get the chance to speak directly with someone influential, like a hiring manager or team member, which is far more impactful than an email or online application.
3. Differentiation: In a competitive market like London, this approach can set you apart from candidates who rely solely on digital methods.

Cons:

1. Cultural Fit: Larger or more formal firms may view this as unprofessional or intrusive, especially if they have structured hiring processes.
2. Time-Intensive: This method requires significant effort and may not yield results proportionate to the time invested.
3. Risk of Rejection: Some firms may not entertain walk-ins, and you risk being turned away at the door.

Recommendations:

• Target Smaller Firms: Smaller firms or boutiques are more likely to appreciate this approach, as they often have less rigid hiring processes.
• Do Your Research: Before walking in, research the firm’s culture and hiring practices to gauge whether this approach would be well-received.
• Be Prepared: Have a polished CV and cover letter tailored to the firm, and be ready to articulate your value proposition succinctly.
• Combine with Networking: Use this as a supplement to your ongoing networking efforts. For example, mention mutual connections or recent interactions to establish credibility.
• Timing Matters: Avoid peak hours or busy times when staff may not have the bandwidth to engage with you.

While this strategy worked for your contact a decade ago, the hiring landscape has evolved. It can still be effective, but it’s best used selectively and in combination with other networking and application methods.

Sources: Should I get straight to the point in my cold email?, The Best Networking, Cold Calling and Cold Emailing Posts on WSO, The Best Networking, Cold Calling and Cold Emailing Posts on WSO, Q&A: London L/S + event-driven analyst