How receptive are corporate strategy roles towards finance backgrounds (non-IB/PE)?

I am considering throwing my hat in the ring for some corporate strategy roles but am curious how receptive they would be to someone with a finance background. I work in equity research covering a specific sector.

A few questions I have:

1) do consultants know what equity research does? Or will my resume get passed over?

2) how can I position myself as a viable corporate strategy candidate with ER experience?

 

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