Networking - How long should a cold email really be ?

Hello all,

Rising junior at non-target. I've started networking about a month ago.

Just wanted to know, how long should a cold email ideally be? I've read on other posts here that it should be 5-6 lines since bankers are busy people, but I've tried that and my response rate wasn't so good. I've had better success with emails that are much longer in length ~15-20 lines and are more personalized.

 

I think 4-5 lines is enough. Introduce yourself in 1-2 sentences and then a couple sentences on why you're contacting them/what you're trying to accomplish.

My last cold email (5 sentences):

1) My name is XXXX and I found your name by XXXX 2) What I'm currently doing 3-4) Why I think I would enjoy a career in their field/why my current job and skills would be relevant to that job 5) Ask to chat for a few minutes about XXXX's career and their field

 

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