Resume Help..

Hey guys & gals!

I recently have my resume up on a few career sites, and I get a lot of calls from employers asking me to be a sales manager, mortgage specialist, or a financial advisor. I've no desire to be any of those things, so I'm guessing my resume is more geared towards sales., because this is what 60% of my work experience is in (worked retail while in school). Since Customer Service blows big donkey balls, I think I have to redesign it to gear it more towards I-Banking to have those recruiters and employers look at it.

So, I'm redesigning my resume to focus it towards a position as an entry-level analyst. I have a few questions for you guys:

Exactly what information should I put on it? Like specific keywords I should use

What qualifications do recruiters look for? (preferrably for entry level positions)

I currently work in retail doing what any other hard working retail sales associate does. How can I describe what I do there to help increase the chances of my resume being selected by recruiters and employers?

Any other things that I might've overlooked, that you guys think might help my chances would also be great.

Thanks in advance!