Defi Opportunites + Owning Digital Businesses

The other day I was reading the House of Morgan and the idea occurred to me that the environment in Defi and Crypto is really similar. I was talking to a friend of mine and we were like is it possible for someone to create like a JP Morgan (1890 to like 1910) version of a a defi bank? Something that not only owns digital assets(SAAS, EComm, etc.) but also invests into different coins? And what would you call that?

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