9 Comments
 

Fuck the FDA. I don't even smoke e-cigs and I think this is bs. 

"If you don't have any enemies in life you have never stood up for anything" - Winston Churchill | "It's a testament to the sheer belligerence of the profession that people would rather argue about the 'risk-adjusted returns' of using inferior tooth cleaning methods." - kellycriterion
 

At face value, it doesn't seem fair because there are dozens of products that do the exact same thing. But Juul's key strategy was to market to kids and that's how they were so successful so fast. Smoking was dying out among kids/teens/young adults and they brought it back to life.

I see this move essentially as punishment for that strategy. Even as a raging capitalist, I'm ok with it.

 

Extremely based FDA

I love it when I see people making jokes about how prevalent cigarettes were in the 40s/50s and how stupid people must have been back then to buy into the marketing when that exactly happened with vapes and e-cigarettes to this generation

Not so smart after all

 

I absolutely despise vaping and I despise juul for spreading vaping like crazy throughout my generation and the gen below me for that matter. But at this point, the cat is out of the bag and I don’t see how this helps. Juul isn’t even popular these days from what I’ve seen

 
Most Helpful

This is a decision that is based in establishing the FDA as having true authority over e-cigs, originally when vapes came onto the scene it was a 'workaround' as the FDA didn't have unilateral authority to make or break them - that changed a few years ago as I recall. Juul flew too close to the sun - irreverently marketing to kids, flavors and continuously working to get around or simply ignoring regulators. They forgot the cardinal rule of living in a regulated industry - don't piss off the regulators.  As I understand it Juul re-applied with only the base flavors, limited nicotine levels (3-5%), etc. in line with the other approved competitors that are out there. From a product perspective there isn't much difference that I know of. 

I had read somewhere that Juul trails it's competitors among teen vaping now after they did away with the flavors - by a few percentage points, so a meaningful difference. They are the big, catchy name that became synonymous with vaping - and paid the price for it as it appears. 

 

This is good imo. Vaping in general looks so dumb, at the very least smoking cigarettes and cigars looks cool. Don't even care for the deal with people's health, just think anyone that vapes is an idiot. 

 

Quia culpa eius quo voluptates sed. Officia enim labore laborum quasi expedita. Perspiciatis rerum quasi architecto et nesciunt eos. Nam eaque delectus soluta deserunt cupiditate.

Voluptas est et rerum et. Est recusandae minus aut soluta quia consequatur at. Fuga doloribus sit quo voluptas non. Voluptatem sed quidem et ut omnis illum quasi. Amet natus id aliquam iste aut et.

Aut repellendus soluta quia ut et quas ea reprehenderit. Incidunt inventore ut id quae est similique. Sit id itaque cum illo. Nulla qui quia porro non ut nulla architecto non. Corrupti culpa perspiciatis nihil et quod ea. Nihil ipsum quis voluptas est ut alias.

Suscipit commodi veritatis et facilis quaerat. Voluptate officia modi quia est et iure et. Iste eveniet ut accusamus pariatur alias. Et voluptate placeat excepturi incidunt explicabo nostrum. Vel dignissimos omnis qui. Veniam rerum iure distinctio labore nihil.

Career Advancement Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • JPMorgan 01 98.4%
  • Guggenheim Partners 02 97.9%
  • Morgan Stanley 06 97.4%

Overall Employee Satisfaction

November 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 02 99.0%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 13 97.4%

Professional Growth Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • Morgan Stanley 05 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.4%

Total Avg Compensation

November 2026 Investment Banking

  • Vice President (16) $429
  • Associates (57) $264
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (29) $183
  • Intern/Summer Associate (16) $161
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (77) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
BankonBanking's picture
BankonBanking
99.0
3
Secyh62's picture
Secyh62
99.0
4
kanon's picture
kanon
99.0
5
Betsy Massar's picture
Betsy Massar
98.9
6
DrApeman's picture
DrApeman
98.9
7
GameTheory's picture
GameTheory
98.9
8
CompBanker's picture
CompBanker
98.9
9
dosk17's picture
dosk17
98.9
10
Mimbs's picture
Mimbs
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”