Getting discovered by employers online ?

Hi everyone, been curious if anybody here has had experience of posting their work online either on a blog or github, seekingalpha, medium.com and etc then getting discovered by employers ? I know a couple of friends who write about stocks/companies on their blogs and then got discovered by hedge funds and etc. Anybody here has any input or any suggestions on how to best present your work online with the hope that it will impress your future employers? Thanks a lot!

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