Bricks and motar stores have slowly been dwindling against online competitions like Amazon and eBay. BestBuy may even be a thing of the past. One thing that seems to be gaining traction in e-commerce is the clothing industry. One obvious problem is that people still like to try on clothes before they buy it. How many of us are reluctant to purchase an item of clothing online because you're not sure if it'll fit? That's why I'm excited that tech companies like Styku are developing software with the Kinect that will measure your size and adjust clothing accordingly.
Over time here we’ve realized there’s so many more products we can build. We can scan for all sorts of interesting accessories. Helmets, or under-armor: actual under-armor for the military, where fit is not about looking good. It could be the difference between life and death, literally, knowing the exact shape of an arm hole so you can make custom under-armor for soldiers on the frontline. We’ve also experimented with 3-D knitting technology, a machine that will automatically knit a custom-made garment. In March, we did a proof of concept. We scanned customers, had them customize the garment, and then we printed, dyed, cut, and sewed the garment, and delivered it within four hours.
Clothing companies like the Gap have realized the potential of this technology and have invested resources into it. One my friend also sells suits and he knows that one day, his clients will just buy them online after he's taken down their measurements. I'm optimistic about this technology and I hope more companies would accelerate this change. Can you imagine? No more mall parking, no more finding clothes that don't fit, no more lining up at change rooms or to pay. Another reason to not leave your home!
Would you embrace this technology? Do you prefer going out to shop? Do you think this will affect the industry the same way Amazon has done to Barnes and Noble?
Interesting concept, but you'll still need a physical store to take your measurements if I understand it correctly. In addition each brand will still want to showcase its latest lineup. You see it and try the colors in the store. Some shirts fit differently than others, how do you account for wanting a T-shirt that fits a bit looser for the summertime? I don't see this eliminating the physical store completely, just eliminating pre-selected sizing maybe.
Oops, maybe I didn't explain it clearly. Basically, the Kinect takes your exact measurements and prints out the exact size that you need. Like a tailored suit, but for average clothes too. Like you said, different clothes fit differently, but if the Kinect can take your exact measurement, then you wouldn't have to worry about that.
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