After two months on the job, new Yahoo CEO Marissa Mayer today held an all-hands meeting with employees to announce her turnaround plan for the company.
We are starting to get details on what, exactly, she said. We're not going to describe our sourcing, because we want to keep people employed.
The big points seem to be that Yahoo will work very hard on personalization and mobile.
Mayer's strategy for mobile is interesting: apparently she is going to bring in people who can build great apps through "acqui-hires."
Also, Mayer seems bent on hiring more talent into the company, giving that talent resources, and then holding employees accountable.
Mayer, we're told, emphasized making things faster at Yahoo.
Mayer did not speak much about specific products, like search, front page, Yahoo Finance, or Yahoo Sports, as had been predicted.
She did not talk about any future layoffs, opting to keep things "very positive."
Here are the broad outlines of what she did say:
- Mayer defined Yahoo. Paraphrasing, she told employees: "Yahoo, as a company, excels at personalization across content and ads."
- She emphasized user growth, ad sales, improving ad tools, and attracting better talent.
- Mayer said that Yahoo will do more "acqui-hires," where it buys small companies not for their products, but for their engineering talent.
Mayer outlined Yahoo's guiding strategy:
- The goal is to become something users touch every day.
- Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not."
- Yahoo will be partner friendly.
- Yahoo will be strong in mobile by 2015.
- Projects will only be green-lit if they can scale to 100 million users or $100 million in revenue.
- Yahoo will move faster, giving employees more deadlines, ownership, resources, and tools.
Mayer said Yahoo will nurture talent through "the Four Cs."
They are:
- Culture
- Company goals
- Calibration
- Compensation.
Attention Yahoos: We'd like more color. Email [email protected]. Text 727 507 1699. Call 646 376 6014.
http://www.businessinsider.com/here-is-the-plan-marissa-mayer-just-anno…
Error ullam nesciunt iusto voluptas possimus. Repudiandae et officia in. Incidunt laborum officiis ab iste. Fugiat ut totam nesciunt sapiente qui fugiat. Totam hic in voluptatibus porro. Ut nemo temporibus similique fuga blanditiis ut.
Voluptas fugit quibusdam et quibusdam quae. Aut quia modi impedit. Aut dolorem aliquam soluta id id est. Perspiciatis dolores reprehenderit odit.
Magnam quibusdam voluptate facilis nihil. Reiciendis rem alias nisi explicabo. Id totam cupiditate placeat quasi aut. Corrupti architecto rem corrupti. Nemo labore quaerat sed animi distinctio perferendis voluptatem. Enim earum deleniti cumque deleniti porro id.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...