How to sell / market a physical enterprise product?
For those of you that have done enterprise sales, how would you go about advertising / marketing a physical enterprise product? Say you wanted to sell a new printer / office headset / stapler / you get the idea. I'm pretty familiar with marketing consumer products: there's fb ads, instagram, and targeted magazines for all kinds of consumer products, but I'm at a loss for how I'd approach the office supplies I referred to earlier. Thanks in advance!
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