Is the money in "Finfluencing" actually better than Investment Banking?
I’ve been seeing a massive wave of people quitting high-level finance jobs (IB, PE, etc.) just to become content creators talking about money.
Obviously, you have the huge ones like Your Rich BFF who are clearly clearing millions, but even the smaller, niche creators seem to be doing this full-time now. It’s wild because these people were already making $200k–$400k+ in their 20s.
Is the creator economy really that much more lucrative than a VP-level salary at a big bank? Or are people just so burnt out that they’d rather take a pay cut to post cringe TikToks and sell "budgeting spreadsheets"?
I see so many of these accounts now and I'm genuinely curious if the math actually math's out. Does anyone have insight into what these "ex-banker" influencers are actually pulling in compared to their old bonuses?
Yes finfluencing can pay. Even small creators can make multiple 6 figs. Why?
Finance is one of the highest paying "moral" (i.e. excl gambling and porn) niches for marketing. Credit card companies, trading platforms, banks will pay a load of money for customer acquisition.
On YouTube finance content can have $XX CPMs Vs like L-MSD for other content. So say a YouTuber averages 10M views a year, that's 100k before sponsorships and affiliates (which are probably a multiple of that). Not bad for a job where, even though it may be hard work, it's on your schedule and it's flexible and you can do it from anywhere.
Then you can sell microproducts like budgeting sheets etc. A lot of you guys are probably like "who tf buys a budgeting sheet" and I think it's important to remember one thing - we live in a bubble of smart people who are generally switched on and competent but the vast majority of people out there are fucking retarded. Like they have no idea what they're doing or what's going on. They need all the help they can get and they will pay a small fee to not have to think about stuff that sounds simple to us.
You only see the top 0.01% of these content creators. There are millions more with exactly 123 followers still making cringe content
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