Value of Publishing Your Own Book?

I've been seeing a lot advice lately about building your own credibility through writing a book or starting a podcast. The rationale is that you have a completed and shareable project that you can point at to display your expertise in a certain field. NextGen partner Eric Koester seems to embrace this concept. I have mixed feelings on it tho. Anyone have thoughts on the effectiveness of this approach?

The publisher below helps people do what I discussed: https://www.newdegreepress.com/about

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