What % share of 'influencing' will AI / virtual influencers take of the overall influencer market (follower count / dollars) in 10yrs?
Title. What % share of influencer market will AI / virtual influencers take in 10yrs? Share can be defined either as total # of followers or by advertising dollars
Remember changes in media happen rapidly & exponentially since internet came of age. Select AI influencers have for years already had 1+ml followers and are becoming increasingly realistic with Gen AI pouring gasoline / kerosene / lighter fluid all over this. Big advantages of AI / virtual that human influencers will never be able to match is 1) infinite customization, 2) infinite scalability (can message 1ml people at once), and 3) is always on 24/7
My guess is 30% share in 10yrs goes to AI / virtual --> bear in mind people 45< account for overwhelming majority of time spend on social media apps. Gen Z (anyone below age of 27 today) is already extremely receptive to AI / virtual influencers, as are younger Millennials to a lesser extent. Younger cohorts coming in will be the most receptive ever -- i.e. Generation Alpha (i.e. true AI / virtual natives)
If society collapses then all bets are off and I think this share can go north of 50% but that's a separate scenario. What do you all think?
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