Casa Verde Capital, more commonly known as Snoop Dogg's VC firm has successfully raised $45 million through its debut fund. Working with his talented team of Ex-bankers and businessmen (Goldman,Citi, etc.), Snoop Dogg is particularly interested in startups in the ancillary cannabis industry (the area that does not touch the plant).
When asked about Snoop's role during an interview on the firm's success, one of his managers elaborated:
He’s hands-off on the investment process, but when it comes to certain companies, he's very involved, including with Merry Jane, a lifestyle media site [focused around cannabis]. That's content. That's media. That's Snoop's bread and butter.
This reminds me of other celebrity investors who look to profit from their personal brand. Among others, celebrities include:
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Jay Z with his VC fund Arrive, which has actually done pretty well (Uber, Stance, Crypto, etc.).
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Dan Bilzerian ("Instagram King", son of Wall Street corporate raider Paul Bilzerian) who is planning a weed IPO.
What do you think? Are these celebrities just looking to turn their names into more money?
How important is one's personal brand vs. investing knowledge when it comes to being successful in finance?
Do you think Snoop Dogg is a financial whiz?
Source
If you are interested in checking out Snoop Dogg's portfolio: link
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