Any experience working with Peterson, Pacific Lake, Anacapa, Housatonic or others?

Not an operator by background but spent 8 years in PE/M&A which ended at the Sr. ASO/Director-level with ~$200M equity deployed into platforms then the last 3 years at a sub-$1B HF doing special sits. I'm putting together a large single-asset deal, have the debt sorted and contingent on raising $50M equity (secured ~20% commits so far). It's the first of what I want to build into a larger private roll-up across several verticals but it's a long-term vision that doesn't involve an outright sale in a traditional 7-10 year PE time frame; I've structured it so investors get largely paid out a solid return in that traditional window and retain common equity that rides beyond that. I've been approaching some smaller groups/family offices to get the early checks but was thinking about reaching out to some of the aforementioned search funders given the profile and my planning to join full-time as an operator (relocating, involved in new business generation, and professionalizing some of the internals).

Has anyone worked with the funds mentioned or firms like them?

Am I wrong to assume this deal could fit the search funder-style model more vs looking at it as an independent sponsor? 

Could you share how the fundraising experience might differ from what I'd get with a mid-sized family office or other non-institutional investor groups?

Happy to PM privately if that's your preference, deeply appreciate any advice more experienced operators/PE folks can provide. 

8 Comments
 

Based on the most helpful WSO content, here's what you need to know:

  1. Fit with Search Funders vs. Independent Sponsor Model:

    • Search funders like Peterson, Pacific Lake, Anacapa, and Housatonic typically back operators who are acquiring a single business with the intent to grow and exit within a defined time frame (often 7-10 years). Your deal, with its long-term vision and roll-up strategy, might not align perfectly with the traditional search fund model. However, the structure you've outlined—where investors receive a solid return within a traditional window while retaining equity for the long-term—could still appeal to these groups if they see strong alignment with your operational commitment and vision.
    • Independent sponsors, on the other hand, often focus on raising capital for specific deals without a pre-existing fund. Your approach of securing debt and early equity commitments aligns more closely with this model. Family offices, which often support independent sponsors, might also be a better fit given their flexibility and willingness to back long-term strategies.
  2. Fundraising Experience with Search Funders:

    • Search funders typically have a more structured approach to evaluating deals. They often look for businesses with $2M+ EBITDA and $15M+ revenue, as well as favorable leverage opportunities. Your PE/M&A background and operational commitment could resonate with them, but they may scrutinize the roll-up strategy and long-term horizon more closely.
    • These groups are also known for their hands-on involvement, so be prepared for detailed discussions about your operational plans, governance structure, and how you intend to professionalize the business.
  3. Fundraising Experience with Family Offices:

    • Family offices are generally more flexible and can tailor their investment mandates to fit unique opportunities. They may appreciate your long-term vision and the potential for steady returns without a forced exit. Additionally, family offices often value trust and relationships, so leveraging your network and building rapport will be critical.
    • Unlike search funders, family offices might not require as rigid a structure or timeline, but they will likely focus on the quality of the deal, your track record, and the alignment of interests.
  4. Key Considerations:

    • Search Funders: If you approach them, emphasize how your deal fits their model (e.g., strong operational involvement, clear return structure within a traditional window). Be ready to address any concerns about the roll-up strategy and long-term horizon.
    • Family Offices: Highlight the flexibility of your structure, your commitment to the business, and the potential for long-term value creation. Be prepared to discuss how you’ll manage risk and ensure alignment with their investment goals.
  5. Next Steps:

    • If you decide to approach search funders, tailor your pitch to align with their typical deal criteria while addressing any deviations (e.g., roll-up strategy, extended horizon).
    • For family offices, focus on building relationships and demonstrating how your deal aligns with their investment philosophy and long-term goals.

Your background and deal structure position you well to engage with both groups, but the key will be tailoring your approach to their specific preferences and concerns.

Sources: Point of a Search Fund?, Leaving Banking for Entrepreneurship (Specifically Search Funds), https://www.wallstreetoasis.com/forum/private-equity/family-office-versus-traditional-pe-shop?customgpt=1, Independent/fundless sponsor and Family Office surge

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That's the plan, but I'd ideally like to understand the audience to the extent that I can before making the pitch. That way I can tailor it accordingly and go in with some sense of what factors are most compelling to them/what mitigants I need to have addressed more thoroughly. It's easy for me to apply the PE/HF mindset but Search Funds are at least in presentation a different asset class, so I expect their wants/needs to also be different from what I'm used to. I figure it can only help to throw out some questions to see if I can get a better view on what to expect.

 

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